In Chapter 10, Levinson discusses about President Obama’s campaign. He includes and describes the methods that are used to attract the audience. As a reader, I witness the ways the new new media has played in our society in the rise of multiple political organizations. Levinson then discussed on the way that new new media gives out information to society. In our generation, it is so easy for people to find issues or information. But currently, there’s an issue where people would rather include false information. People will believe anything they see and that is a major effect on how new new media influence the election and the people in it.