David Campbell: “The new media landscape (1): contours of change”

In his article titled, “The new media landscape (1): contours of change”, Campbell covers five concepts: disintermediation, disruption, ecology, disaggregation and free. Campbell believes that these concepts drive the new media landscape. Campbell starts off with expressing how the internet has changed everything. Disintermediation expresses the change upon the internet. In this section of his article, Campbell explains how our world revolves the ability to communicate, share, and collaborate has overcome beyond the limits of traditional resources. He also states that “the internet currently only reaches one-third of the world’s population” Campbell then transforms to the term disruption, where he basically says that all the information that we have used in an everyday bases, such as newspapers, magazines, radio-stations, album-length CD, television broadcaster, etc. have been challenged by new technologies. Campbell uses Netflix as an example. Societies have chosen Netflix rather than mailing DVD’s. Netflix has been seen to be more efficient and more convenient. The next concept, ecology is defined as “the study of organisms in relationship to each other and their environment”. In this part of his article, he explains how the web has created a new ecology of information which means that the web has exists as a competitor to most organizations. So overall, in this new so called ecology,  we have seen that disruption is overpowered by disintermediation. Campbell sees many changes in this new ecology. He lists some of the changes. One change that he brings up is “the disaggregation of newspapers and magazines to stories that can be circulated or linked to individually”. He makes a good point here because I never seem to use newspapers or magazines as sources where I consume most of my information like I used to. In his last concept, free, he basically explains why the web is put out to the public as a free facility verses a private enterprise. This article made and brought up many good examples of the web. My favorite was when he basically points out that most people don’t consume their information by reading magazines and newspapers, but instead rely on the internet for most their information. 



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